H&M wants to see your freshest and bluest style taken from their racks and hangers. Their competition collaboration with Lookbook invites you to post your blue looks on their contest page.
Among my favorites in the Top 50 looks are "Raindrops" (above) by John A., a 16-year-old photographer and digital artist from Toronto and "Drive my soul" (below, even if it has only 5 hypes!) by Tommy T., a 15-year-old from New Jersey.
(Even my post is blue with hyperlinks!)
The contest began last February 1 and will continue until March 17. Starting February 25, H&M stylists will choose five looks twice per week to be featured on the online campaign "The Blues". All winners will likewise receive 100 euros (about US$140) worth of gift certificates.
To enter the contest, all you have to do is submit a look with one or more H&M pieces, two or more of which are blue. H&M is looking for outfits where blue is dominant and is the color that pops out. Only one H&M item is necessary to qualify. Don't forget to tag respective H&M piece(s).
Read the rules before you enter!