For a long while now, editorials have not been the sole territory of print magazines. Online publications have had their go at it, producing fresh and sometimes ground-breaking spreads. Now it's time for online retailers to suggest how their wares could be worn.
Slit collar cardigan, Maison Martin Margiela 10 Men's
1920s Sunset henley t-shirt Levi's Vintage Clothing
300 Series chronograph wrist watch, Uniform Wares
Here is one set in a series of editorials commissioned by men's retailer oki-ni, which continues to carry excellent selections.
Multi-pleat casual trousers, Forgotten Future
Nubuck leather dress shoe, Common Projects
Diamond knitted crew neck jumper, Lou Dalton
Multi-pleat casual trousers, Forgotten Future
Leather holdall, Maison Martin Margiela 11
Patch pocket work shirt, Levi's Vintage Clothing
Men's 96 calendar graphic crew t-shirt, Rxmance
Brass bracelet, Maison Martin Margiela 11
Patch pocket Onslow denim jacket, NN.07
Gedney print arms folded t-shirt, J.W. Anderson Men's Spring 2011
Simon 1000 chino trousers, NN. 07
Jumbo watch, Timex
3-year wash straight leg denim jeans, Prps Bar
Open lace leather shoes, Maison Martin Margiela
I Am Future denim shirt, Prim
Perfect chino trousers, Maison Martin Margiela 10
Hand-painted Replica trainers, Maison Martin Margiela 22
Graphic floral print travel bag, Jil Sander Men's
Men's shawl neck cardigan, Maison Martin Margiela 10
Replica regular shirt, Maison Martin Margiela 14
Rambler Sulphar five-pocket denim jeans, Prps
Brass barrel ring, Maison Martin Margiela 11
Bar Isa straight leg distressed denim jeans, Prps
Leather lace dress shoe, Common Projects
Spotlight wool cable cardigan, Alexander McQueen Men's
Classic round neck slim t-shirt, Jil Sander Men's
Pecari leather belt, Maison Martin Margiela 11
Olivine crease chino trousers, Lee 101
Styling, Jane Howard
Model, Simon di Principe